HELLO.

This is Fernando Rullán, Creative Brand & Marketing Strategist-Designer.

Just a quick auto&random selection of some of my work. Ask me anything!

"Bridge Baby"

- Spain

Type

Creative Cultural Nuance

Client
Playstation

Case
Death Stranding launch in Spain comms ideas. Cultural nuance of global campaign.

TBWA
Brand Strategist

-

"Change the Times"

Type

Data Culture-Creative

Client
Change.org

Case
Data + Creative Campaign for Change.org transforming the data into real situations within timeline.

TBWA
Brand Strategist

-

"#asitandirect"

- Launch Campaign

Type

National Launch Campaign

Client
Farmaciasdirect.com

Case
Developed and lead the marketing, comms and creative strategy team for the Spanish Launch of Farmacias direct with TV super-host, Lujan Argüelles.

FREELANCE
Brand Marketing Strategy

-

"#asitandirect"
- Rebranding

Type

Full Re-branding

Client
Farmaciasdirect

Case
2-month rebranding process with workshops and brand design, igniting the growing business into a differential brand.

FREELANCE
Brand Marketing Strategy

-

"Solo en Playstation"

Type

Creative Cultural Nuance

Client
Playstation

Case
2019 campaign integrating what makes PS unique and the best console ever.

TBWA
Brand Strategist

-

"Piensa con los pulmones"

Type

Creative National ATL

Client
Ecoembes

Case
National 360º 2018 Campaign for positioning and action.

TBWA
Brand Strategist

-

"Maillot 45"

Type
Story Doing - RSC

Client
Genesis Seguros

Case
Proactive initiative for uplifting brand notoriety.

VCCP
Brand Strategy Lead

Prizes
Cannes Bronze 2018
- Direct Category

"FundingGrowth"

Type

Brand Strategy & Positioning

Client
FundingBox

Case
Brand Design with multiple workshops & deliverables.

FREELANCE
Brand Marketing Strategy

-

"Yoigo: Pienso"

Type
Brand Strategy & Positioning

Client
Yoigo

Case
Brand re-positioning and national comms campaign.

VCCP
Brand Strategy Lead

-

"Top Secret"

Type
Creative Interactive - ES

Client
Bankinter Consumer Finance

Case
Our initiative for transmitting our role into the new EU GLDP.

TBWA
Brand Strategist

-

"Bandas Sonoras"

Type
Creative National ATL

Client
Suzuki Spain

Case
National commercial diesel campaign, versatility in 15'.

VCCP
Brand Strategy Lead

-

"Combina tu mundo"

Type
Brand Strategy & Positioning

Client
Terry White

Case
Brand design and its activation in comms & experience design

VCCP
Brand Strategy Lead

-

"Take time."

Type
Brand Strategy & Positioning

Client
Cervezas Alhambra

Case
Brand re-positioning and experience design innovation.

PICNIC
Brand Strategist

-

"Explore the World"

Type
Brand Strategy & Positioning

Client
Cervezas San Miguel

Case
Brand re-positioning and experience design innovation.

PICNIC
Brand Strategist

-

"Maestros"

Type
Brand Strategy & Positioning

Client
Hojiblanca, DeOleo

Case
Brand re-positioning and rebranding design.

PICNIC
Brand Strategist

-

"Muy de Mahou"

Type
Brand Strategy & Positioning

Client
Mahou San Miguel

Case
Brand re-positioning and experience design.

PICNIC
Brand Strategist

-

"Timeless NYC"

Type
Brand Strategy & Positioning

Client
Seagram's Gin

Case
Brand re-positioning and experience design innovation.

PICNIC
Brand Strategist

-

"Mixability"

Type
Brand Strategy & Positioning

Client
Schweppes Spain/EU

Case
Brand re-positioning and experience design storydoing.

PICNIC
Brand Strategist

-

made by @ferrullan. Copyright 2019